A mini market that offers a wide selection of groceries under one roof.

NENO Mart aims to provide friendly, speedy service to time-starved consumers who just want to get in and out of the store quickly.

We worked with the client from start to finish ¬- from creating the brand name, to designing the logo to branding.

NENO sounds like “need now”. The brand name suggests that the mini mart will provide everyday items, fast.

The minimalistic logo mark design is inspired by the double “N”.

Soft yellow represents sunrise. Light blue represents sunset. Day or night, customers are always welcome.

Logo type is designed using rounded corners, is bold and thick and has a friendly shape.

This adds a friendly image to a genre that is generally known for being impersonal and more attuned to focusing on just speed and convenience.