Coined from “Sarawak, Malaysia”, Saramas is the specialist brand for Sarawak’s premium spices. These spices are sold locally and internationally.

The design aims to associate the brand with Sarawak. Consumers can tell the product is from Sarawak just by looking at it, without having to check the label.

This sleek, modern and elegant logo design draws its inspiration from the terabai (Iban war shield).

A symbol of strength and protection to ward off evil spirits, the terabai is sacred to the Ibans, Sarawak’s largest ethnic group.

The form and shape combine modern and traditional elements to denote beauty and simplicity.

The design of the wording is inspired by the terabai’s wood carving elements.

The hexagonal shape frames Saramas in a simple, subtle way.

Everything about the logo points to Sarawak.