Logo and identity design for -0 Sea, a seafood frozen instant food brand from Johor Bahru.

Inspired from the ocean and ice, the brand's blue symbolize sea, chilliness and freshness.

Minus zero (-0) were taken to develop a highly recognizable and adorable brand mascot- Octopus, a connection can be tied interestingly to the -0 Sea logo.

-0 symbols were used to develop monogram as well. The pattern design can be applied on packaging such as take-away box, bag, wrap and etc.

The ice cube-like pattern design show a sense of coldness, give an impression of the freshness of seafood product in packaging is well-preserved.