Al-Syukran is a premium dental clinic targeted at Muslim customers.

Inspired by Arabic calligraphy, the gold logo mark is created using an Islamic motif to form the shape of a tooth.

Combined, these bring out an elegant, contemporary and premium feel to represent the brand voice.

Gold symbolises upper class, green represents the Islamic colour and white gives the overall design a clean, classy and contemporary feel.

All these design elements blend together to create a strong impression and bring out an Islamic feel to speak to the target audience.