A series of packaging designs for Autoplus automotive spare parts.

The old packaging design was grey lacked focus and a clear identity – too much product information and different styles of illustrations were crammed into the box.

We created a bolder and fresher look and redefined the brand.

Orange and black stand out dynamically and is a celebration of passion in sports.

We also simplified the layout of the information panel and standardised the drawing style.

The illustrations on the side of the box show consumers what’s inside the box immediately.

Overall, just the right visual ergonomics and balance.