New look, same great product.

AUTOPLUS is a subsidiary brand of Tan Chong Motor, Malaysia-based multinational corporation that is active in automobile assembly, manufacturing, distribution and sales.

And AUTOPLUS is the new brand name for the company's well-known automotive spare part product line.

From naming, logo, identity, merchandise to packaging design system. Through testing and iteration we were able to successfully translate the brand identity from old-world image to modern essence.

The current packaging design using grey box with different composition of product information and different style of product illustration which lack of a clear identity.

Research and studies have been carried out by us to redefine and created a more aggressive and fresher image to the brand, the vibrant colour combination of orange and black bring a sense of passion and a certain sporty spirit.

We also standardized the box information layout and product drawing style. Spare part illustration on the side black surface clearly show the product in packaging, provide the right visual ergonomics and convenience to both customers, technicians and all users.

New design, new identity, same great products. Continue to create more splendid sparks!