BNX, a renowned F&B leading group in Johor Bahru, Malaysia, celebrated a remarkable milestone in 2023 – their 21st Anniversary. We had the privilege of designing a logo and visual identity for this extraordinary event.

The logo draws inspiration from the group's Chinese name, '金旭' (The golden Sun), which reflects the radiant spirit of a new day. It embodies the luminous essence of sunlight, where two sources of light converge, symbolizing '相映生辉' – a radiant reflection of mutual brilliance.

Aligned with the 'Grand Safari Night' theme, the color scheme mirrors the elegance and grandeur of the tropical forest essence.