Poster design for a Singapore based company – Fu Chong Pastry to promote their durian mooncakes made from real durian flesh.

Key visual shows a cracked open durian with 3 mooncakes inside. The mooncakes are strategically placed to replace durian flesh.

Visual brings the two main elements together – durian and mooncake.

Earth tones are used to complement the key visual of this earthy fruit and product, show a sense of natural, elegant and minimalist.