Lua Brothers is a crane & logistics company that specialises in heavy machinery.

The logo design uses elements from the business: Road (logistics) & Crane boom (crane).

The two thick yellow stripes with a white stripe in the middle symbolises a road.

The long yellow rectangle graphically represents a crane boom.

Simplistic yet recognisable and iconic, the two yellow stripes form the visual identity of this brand.

Orangey-yellow is used as the primary brand colour.

Bright and attention-grabbing, yellow is the colour of the sun, a colour that radiates full or energy.

It is also a colour that spells “caution” and is highly reflective.

The new design sums up a company in the heavy machinery business and paints it in a new light.