Projects

BRANDING

TCCI

TARCian Chamber of Commerce & Industry Charter (TCCI) is a platform for KTAR/TAR UC alumni and society to synergise and share empowering business values.

TCCI is a firm believer in the law of reciprocity and is always ready to give first.

The organisation’s core values revolve around giving.

We created the logo and designed the brand identity.

The letters T, C, C & I form a happy, smiling face and bring about a sense of peace, calm and harmonious balance.

The rounded elements in the logo add a touch of friendliness.

Soothing pastel blue is used to symbolise inclusivity.

Ocean blue reflects trust, reliability, honesty and loyalty.

The clean design brings out everything the organisation stands for. Simply and subtly.